Direction D
What EKANA becomes
EKANA's own homepage under this direction
In English
La misma camiseta, todo el tiempo que la queráis.The same shirt, for as long as you want it.
Elegís el diseño una vez. Compramos vuestra tela y la guardamos, y cada pedido siguiente sale de ahí.You choose the design once. We buy your cloth and keep it, and every order after that comes off it.
Hablemos antes de que se acabe vuestro contratoLet's talk before your contract runs out
Se hace una vez, con tiempo, y se queda los años que acordemos.Made once, properly, and it stays for the years we agree.
Compramos el tejido en la cantidad que pide la fábrica y lo guardamos en vuestros colores.We buy the fabric in the quantity the factory asks for and keep it in your colours.
Cinco camisetas salen del tejido que ya es vuestro, del mismo tono y al mismo precio.Five shirts come off cloth that is already yours, the same shade and the same quote.
Cómo funcionaHow it works
Elegís el diseño, y le dedicamos el tiempo que merece una camiseta de varios años.You choose the design, and we give it the time a shirt meant to last several years deserves.
Compramos la tela de una vez y la guardamos en vuestros colores.We buy the cloth in one go and keep it in your colours.
Pedís más cuando haga falta, sin empezar de cero y sin esperar al material.You order more whenever you need it, without starting again and without waiting for material.
EKANA · fabricado en Egipto · una camiseta que no caduca.EKANA · made in Egypt · a shirt with no expiry date.
What EKANA becomes under this direction
The supplier that stops selling clubs a new shirt, and keeps the one they have.
Choose the shirt once. We keep the cloth, and you can order more of it.
The design is in the cloth and stays. The sponsor and the names are pressed on and change.
A new design is still possible, and it costs what it costs. Here is what that means before you sign.
Anything that invites a club to redraw its shirt. That was the trade's way of making next year's order happen.
That we are fast, flexible and endlessly creative on design. We are slower on the first design and we have no design service after it.
Nader's direct outreach, timed to the month a club's current contract runs out.
Academies, who already keep their designs and are reachable all year, not only between November and March.
A club four years into one design that still matches, which is an argument nobody else in the trade can make.
This is a proposal for what EKANA's own site would say under this direction. The live EKANA site is unchanged.