Direction B
What EKANA becomes
EKANA's own homepage under this direction
In English
Vestimos a tu equipo. Juntamos a tu pueblo.We dress your team. We gather your town.
Equipaciones a medida, y todo lo que pasa después de que llegan las cajas.Custom kits, and everything that happens after the boxes arrive.
Habla con nosotros sobre tu clubTalk to us about your club
Tu equipación de siempre, y un pueblo que aparece.The kit you already buy, and a town that turns up.
Cada temporada, una colección de tu equipo. Numerada. No vuelve.Every season, a collection of your team. Numbered. It does not come back.
Hay camisetas que no están a la venta. Se ganan.Some shirts are not for sale. They are earned.
Cómo funcionaHow it works
Diseñamos tres prendas para tu pueblo y montamos la página del club.We design three pieces for your town and build the club's page.
La reserva se abre en fiestas y se cierra el primer partido en casa.The window opens at the fiestas and closes on the first home match.
Se fabrica una vez, el club se lleva su parte, y empieza la campaña.It is made once, the club takes its cut, and the campaign starts.
EKANA · fabricado en Egipto · vendido pueblo a pueblo.EKANA · made in Egypt · sold town by town.
What EKANA becomes under this direction
EKANA does not sell shirts. It builds the community around a club, and the clothing is how that community shows. Every other supplier's job ends when the boxes arrive; ours starts there.
We dress your team and we gather your town.
You do not have to play for the club to belong to it.
Anything that sounds like a merchandise line. The pride is the product; the clothing is how it shows.
Anything that promises a wide range. There is one collection a season.
The president sees three designs for his town and his page already built, before anything is agreed.
A season of films and posts made before the season starts, so a club with nobody to run it can still look alive every week.
No paid advertising. The campaign travels through the players' families and the kids in the schoolyard.
This is a proposal for what EKANA's own site would say under this direction. The live EKANA site is unchanged.