Direction C
What EKANA becomes
EKANA's own homepage under this direction
In English
Una talla. Un día. Un pack con su nombre.One size. One day. One pack with his name on it.
Equipaciones a medida, montadas por jugador y entregadas en un solo día.Custom kit, made up per player and delivered on a single day.
Habla con nosotros sobre tu próximo pedidoTalk to us about your next order
El kit de tallas pasa una tarde por el club y no se pregunta más.The box of sizes spends one afternoon at the club, and nobody is asked again.
Cada niño recibe el suyo, con su nombre, montado en fábrica.Every child gets his own, with his name on it, made up at the factory.
Unas unidades por talla se quedan en Madrid, para lo que se rompa.A few units per size stay in Madrid, for whatever tears.
Cómo funcionaHow it works
Nos das las tallas una vez.You give us the sizes once.
Ves una muestra fabricada antes de que nadie pague.You see a produced sample before anyone pays.
Llega todo el club junto, el día acordado.The whole club arrives together, on the agreed day.
EKANA · fabricado en Egipto · con parte de cada pedido guardada en Madrid.EKANA · made in Egypt · with part of every order held in Madrid.
What EKANA becomes under this direction
Your child's pack, made for him, and you see it before you pay.
One order, one deadline, one pickup, nothing to store at home.
A replacement in days, not weeks, while the spares box lasts.
Anything that promises a shirt printed in a day. Everything is made in Egypt, and we say so.
Anything about a website or a campaign. That is not what this direction sells.
That this makes EKANA a new kind of club. It makes the kit reach the child differently — nothing else about EKANA changes, and any supplier could copy the method in a season.
The club's own order page and the WhatsApp groups its volunteer already runs.
Word of mouth through Nader's club contacts, once one club's season has run cleanly.
A short film of a finished pack, shown before any conversation about money.
This is a proposal for what EKANA's own site would say under this direction. The live EKANA site is unchanged.