Appendix
Where the facts come from
Everything on this site rests on five things. Where a page says something is agreed, it was agreed by the people below. Where it says something is a candidate, it has not been tested yet.
- The workshop of June 2026. Karim and Nader spent it choosing one business to grow. EKANA won: clubs had bought, one had renewed, production in Egypt gives real margin, and Nader knows every part of it. The same workshop found the problem this whole exercise exists to solve: too few clients, because nobody sells to clubs full-time.
- The meeting of 25 August, 2026 with Akram. Where the family agreed that the next step was a written strategy, and that he would fund a plan rather than a number.
- What Nader knows from the clubs. Nader talks to Madrid clubs every week and has done for years. Every judgement on this site about what clubs pay, what they ask for, how long a kit takes and why a club has said no comes from him. It is the most valuable thing here and it is also the limit: it is one man's experience of his own market, not a survey.
- Two outside research reports on Madrid amateur football, September 2026. Where the numbers about the wider market come from: roughly 2,000 to 2,500 senior amateur teams playing in the city's municipal leagues, and the German makers now selling single custom pieces into Spain. The team count was checked with the city.
- The book. Blue Ocean Strategy, by W. Chan Kim and Renée Mauborgne, 2005, and its sequel Blue Ocean Shift, 2017. Every method, every tool and every term on this site comes from these two, checked against the book or its publisher before being used. The terms themselves are in the appendix.
Two things are deliberately not here. Nobody interviewed a club president, a parent or a fan for this work: the family decided against formal research and used what it already had. And no figure on this site is a real price or a real cost; the money pages show where a price sits against the market, and the real numbers arrive with Nader's profit and loss.