The close
What EKANA becomes
EKANA's own homepage under the one strategy
In English
Vestimos a tu equipo y ponemos a tu pueblo detrás de él.We dress your team and get your town behind them.
Equipación a medida, y todo lo que hace falta para que un club parezca cuidado.Custom kit, and everything it takes for a club to look cared for.
Habla con nosotros sobre tu clubTalk to us about your club
Tu escudo, tu web y tu tienda, listos antes de firmar nada.Your badge, your site and your shop, ready before you sign anything.
Camiseta, sudadera, polo y bufanda de tu equipo, cortadas como ropa de calle.Your team's shirt, hoodie, polo and scarf, cut as street clothing.
Hay camisetas que no están a la venta. Se ganan.Some shirts are not for sale. They are earned.
EKANA · fabricado en Egipto · tres personasEKANA · made in Egypt · three people
The brand behind that page, written so a designer could build from it
Still a kit company. What changes is what the kit is attached to: a club that looks cared for, and a town with something of its own to wear.
We dress your team and get your town behind them.
You do not have to play for the club to belong to it.
See your club finished before you decide anything.
Your name goes on the back. Ours goes on the inside label.
That we are the fastest. A normal order takes a normal production time.
That quality is the reason to choose us. It is assumed, not sold.
That we are a brand a club should already have heard of.
Catalogue talk. One small range a season, and it is the club's.
A club's own two colours on everything we make for it. Our navy and gold appear only on our own things.
One condensed face for names and headlines, one plain face for the rest. Nothing italic, nothing scripted.
Real pitches, real weather, people who are not models. Nobody photographed mid-air.
Small, and in three places: the inside label, the site footer, a sleeve. Never bigger than the club's badge, never on the chest.
A president is shown his own club, finished — badge, site, shop and garments — before he is shown a price.
No paid advertising. It travels through the families, the town, and the club that played them last Sunday.
The clubs we already dress are the argument: one president asks another who made the shirts.
Still
- Three people.
- A custom sportswear company, making fully custom sublimated kit.
- Producing in Egypt.
- Rooted in football, and selling to lower-division clubs and academies around Madrid.
- Commercially flexible, though now flexible in a few defined shapes rather than deal by deal.
But now
- The kit arrives attached to a club identity that looks cared for.
- And to an order run that takes the repetitive work off the club.
- And to a reason for people who do not play to wear the badge.
- And to products made for those people, through mechanisms that each answer a different reason to buy.
- And to local businesses participating in making something rather than buying placement.
- And to more economically useful activity around the club than the kit alone ever created.
- And to design and digital structures that are built once and reused, which is what makes all of the above affordable for three people.
EKANA is still a kit business, but the kit is now attached to a club that looks cared for and a community that has more reason to get behind it.