EKANA
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EKANA
Why this work exists
The four directions and the baseline at a glance
The exercises and what came out
The market today, the strategy canvas
The buyer utility map
The three tiers of non-customers
The six paths
The baseline
Today, the line every direction must beat
Direction A
The idea
The canvas and the four actions
Does it work
What we would present to the club
What EKANA becomes
Direction B
The idea
The canvas and the four actions
Does it work
What we would present to the club
What EKANA becomes
Direction C
The idea
The canvas and the four actions
Does it work
What we would present to the club
What EKANA becomes
Direction D
The idea
The canvas and the four actions
Does it work
What we would present to the club
What EKANA becomes
Side by side
The four directions on one picture
Appendix
All the ideas
The book's terms
Where the facts come from
Blue Ocean Strategy
EKANA
The strategy work, September 2026. For the family.
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