EKANA
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EKANA
Why this work exists
The method
The three tiers of non-customers
The six paths
The market
The market as it is
Today, the line the strategy has to beat
The turn
The insight
The pitch, in thirty seconds
The case
The club before
What changed
The town answers
What the club actually sees
The club's own website
A season, and the whole deal
The analysis
The three jobs
Focus
What is different now
The strategy canvas
Eliminate
Reduce
Raise
Create
Buyer utility
Money
Funding
Risk
The close
The pitch
What EKANA becomes
Proof
Evidence, hypothesis and test
Tests
Appendix
All the ideas
The book's terms
Where the facts come from
Blue Ocean Strategy
EKANA
The strategy work, September 2026. For the family.
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